Facebook Pixel
Benefits
- Monitoring Facebook Ads campaigns;
- Optimizing the advertising budget and increasing conversions in the online store;
- Quick integration of the store with all Facebook Ads tools;
- Easy setup in the store, in a few clicks.
About the app
By installing the application, you integrate in your site, automatically and with minimal effort, the Facebook pixel necessary to run and monitor advertising campaigns within Facebook.
To perform the operation, all you have to do is enter in the store, with a single click, the pixel ID associated with your advertiser's account and define a series of preferences.
Additionally, the application allows you to easily activate and configure the Facebook Conversion API (FB CAPI) in the store.
The data obtained through these Facebook tools can help you better understand the behavior of your store's visitors, in order to optimize advertising campaigns and increase the profitability of your business.
To perform the operation, all you have to do is enter in the store, with a single click, the pixel ID associated with your advertiser's account and define a series of preferences.
Additionally, the application allows you to easily activate and configure the Facebook Conversion API (FB CAPI) in the store.
The data obtained through these Facebook tools can help you better understand the behavior of your store's visitors, in order to optimize advertising campaigns and increase the profitability of your business.
Key functionalities
- Generation of the product feed in the specific Facebook format;
- One-click installation of the Facebook pixel in the store;
- Quick store integration with Facebook Conversion API (FB CAPI) for the most important types of events;
- Automatic check of the store domain on Facebook;
- Automatic setting of event tracking in the online store;
- Easy activation of Facebook Advanced Matching features.
